1:1 Marketing = Larger Sales. Higher returns . Greater customer loyalty
Marketing studies repeatedly show that personalizing communications can boost their effectiveness. Today, a form of digital printing called “variable data printing” (VDP) has made customized communications economical.
VDP (Variable Data Printing) drives response rates higher than traditional (static) direct mail campaigns. The reason: Personalization.
Direct mail that uses unique content specific to each recipient captures attention and drives a response. Speaking to recipients personally, using text, imagery and offers customized to their specific needs and desires, triggers an emotional response.
Let 705 Printing deploy your next campaign using VDP content and you’ll experience:
VDP (Variable Data Printing) drives response rates higher than traditional (static) direct mail campaigns. The reason: Personalization.
Direct mail that uses unique content specific to each recipient captures attention and drives a response. Speaking to recipients personally, using text, imagery and offers customized to their specific needs and desires, triggers an emotional response.
Let 705 Printing deploy your next campaign using VDP content and you’ll experience:
- Improved order sizes
- Decreased cost per response
- Increased repeat business